On Windows Phone Failing

Brian Hall outlines the reasons Windows Phone has been losing out to iPhone and Android, in his ReadWrite Mobile article. He covers missteps by management at the start, but midway through gets to what I think is the heart of it, referencing a 2012 study of common phone use…

Microsoft has designed a smartphone operating system that might be better, maybe even much better, for those things that Microsoft is good at – such as Word, Outlook, Xbox Play. The problem is, those do not seem to be the things that smartphone users want or need.

So, in many instances, desired apps are two clicks away from what the user wants–not good.

The Real Reason Windows Phone Is Failing