Monster Cables, do you use them?

Last night I read a story on WSJ.com (may require subscription?) about the company, Monster Cables, and their practice of suing anyone who uses the word “Monster” in their business name or product.

In general, I lean toward a company’s right to protect the value of their name. I agree that If the name causes confusion in the marketplace, then that use should be contested.

However it seems Monster’s take on this is We used it first, anyone who wants to be a monster, pay up.

They’ve sued the Red Sox over names related to the “the Green Monster,” the TV show “Monster Garage,” but the one that was featured in the WSJ piece, and shows that this may be more of a revenue generator for them, was their lawsuit over the Rhode Island company Monster Mini Golf.

I chuckled at this one, about a clothing store…

Occasionally, Monster Cable has retreated. After it sued MonsterVintage LLC, an online used-clothing store based in Oregon, owner Victor Petrucci says he drove a rented truck to Monster Cable’s headquarters and around San Francisco for two weeks. It was emblazoned with a giant sign that read in part, “Monster Cable S-.” Monster Cable dropped the lawsuit.

“We have to balance what we do legally to protect our mark with that of public opinion,” says Mr. Lee [Monster Cable’s CEO], adding, “We’re very sensitive to our reputation.”

As for the mini-golf drama, the lawsuit was finally dropped, but not before the mini-golf owners, had spent 100k on legal fees before Monster dropped the suit.

Have you used Monster Cables, will you begin/continue to use them, or has this turned you off to them?

Also, if you have used them or other high-end cables, are they a worthwhile purchase?

7 thoughts on “Monster Cables, do you use them?”

  1. No, the fact that monster cables are insanely overpriced and offer no noticable benefits over regular cables (or, absolutely no benefit whatsoever with digital signals) is what turned me off to monster cables. When you’re buying monster cables, you’re paying for marketing and not much else.

  2. As an Audio Tech I can tell you that I intentionally avoid Monster cables because they’re overpriced and of only average (or possibly below average) quality. Hadley is correct. Go with Mogami or a variety of other brands that won’t rape you because of their marketing costs or whatever… or a company that doesn’t sue innocent folks over such BS. I’d say “shame on you, Monster”, but I never had respect for their company to begin with. lulz.

  3. Never tried Monster cables. The only high-end cables I’ve found to be worthwhile are Cardas.

  4. I’m an Audio Engineer who tours over three hundred days a year. The only advantage of monster cables over others is for touring guitar players who don’t want to worry about babying their cables.(or any other musician on the road) The high-end monster cables have a lifetime replacement guarantee. And they actually hold up pretty well The connectors are pretty sturdy and they hold a coil pretty well. The guitar player in my band has more than gotten his money’s worth given how many cables he has destroyed. Otherwise copper is copper. Proper gauge and shielding for the application are the most important specs.

  5. As a cable installer, I can say that monster cables are actually worse. They tend to have a higher attenuation and are more susceptible to noise. At least the RG6 is…

  6. As a guitarist, monster cables are well worth the money in durability alone. All other types I can’t vouch for as I would never spend that type of money for something I can get elsewhere for less money and of similar quality.

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