Initial Thoughts About the iPad’s Target Market
January 27th, 2010 | By Nick in Apple, Gadgets, hardware, iPad, iPhone, MacOSX, Reviews | No Comments »During Apple’s media event today, there was discussion around the new device and who’d use it.
I can see some appeal for use in the medical field, although medical apps or device connections were not covered at all today. With a large screen, it’s better at charts, photos, graphics (x-rays) than an iPhone ever could be. See also Upcoming Apple Tablet is Generating Significant Hype — Will it affect Healthcare? on MedPage Today.
What about home use? The iPad was designed for games, iBooks, movies, etc. So, the home user is in the sweet spot of the iPad’s target user.
iPad vs Kindle. With a $499 entry level iPad, the prices are close enough to make potential Kindle purchasers consider an iPad. Current prices are $259 for the 6″ Kindle and $489 for the 9.7″ Kindle DX (a match for the iPad screen size). I think the answer pretty clear here; the iPad wins. For me its as simple as “Color” vs “Black and White” TV.
Business Users? The iPad makes a great presentation device thanks to Read Full Post
