Monster Cables, do you use them?
April 16th, 2009 | By admin in Business, Economy, Gadgets, Technology, hardware | 7 Comments »Last night I read a story on WSJ.com (may require subscription?) about the company, Monster Cables, and their practice of suing anyone who uses the word “Monster” in their business name or product.
In general, I lean toward a company’s right to protect the value of their name. I agree that If the name causes confusion in the marketplace, then that use should be contested.
However it seems Monster’s take on this is We used it first, anyone who wants to be a monster, pay up.
They’ve sued the Red Sox over names related to the “the Green Monster,” the TV show “Monster Garage,” but the one that was featured in the WSJ piece, and shows that this may be more of a revenue generator for them, was their lawsuit over the Rhode Island company Monster Mini Golf.
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